Self-Actualization Self-actualization is a term used to describe the manifestation (actualization) of our potential as human beings beyond basic survival needs. Self-actualization is tapping into and using the power we already possess to transform the quality of our lives. Many people go through life thinking they could "do more" or "be better", and circumstances such as time, money, and relationships, somehow prevent them. Self-actualization begins with discovering that it is not the problems in our lives (the content), it is the way we approach the problems (the context) that gets in our way. The isa Experience demonstrates the technology of self-actualization and goes beyond the recognition of what gets in our way to expanding our ability to see more options and choices. The result is an energizing experience of freedom and control : the ability to create more results and fewer conflicts.