Isa Values & Principles

We start from the premise that you are OK, that you are the expert on your life. The isa Experience presents information to you in such a way that you are able to discover for yourself how you can get the most out of the gift of life you have received.

There is no “big business” behind isa. Our fees are modest and allow us to cover our costs and present other seminars and events for graduates of the isa Experience. Nobody involved in isa is financially dependent on it. When isa graduates invite their friends and family to come, it’s not because they will get a toaster! It’s because they have come across something that is unique, special and of value, which they want to share.

isa is not a club, it is not something that you join. It is a school which is available for you to continue working on yourself, if that is what you want.

Ole Larsen, the founder of isa didn’t want it to become a large organisation with all the trappings of a big business, like marketing executives, advertising and offices in the city. His philosophy was quite simple: if graduates of the Experience wanted it to continue, then it was their responsibility to create the next one. If they didn’t want it to continue, it could disappear without trace and without any capital investment to dispose of. It has continued in this way for over 30 years and spread to the UK, Sweden and most recently to Australia – simply because people who came to do it recommended it and invited their family members, friends and colleagues.